ARICO DESIGN STORY

ARICO design story In the process of revisiting customers, new market needs were discovered.

Through continuous attention to the development and changes of domestic office space and the collection of customer feedback, Goodtone found that there is a lack of a slim leather chair with a strong sense of design specifically for senior managers in the domestic market.

In order to fill this market vacancy, Goodtone issued a cooperation invitation to the German designer Peter Horn who won the Red Dot Design Award and the IF Design Award, and the ARICO series came into being. Two, five revisions, the prototype is beginning to appear In the process of constant communication and discussion with designers, ARICO’s design plan is also repeatedly adjusted. The ARICO that you can see today is very different from the first version of ARICO. It is the best version after overthrowing and dozens of fine-tuning changes.

For the use scenarios of senior management offices or high-end conference rooms, Goodtone pays particular attention to the coordination of ARICO comfort and aesthetics, and has invested a lot of time and resources in detail processing.

The office chair is designed by Paper Horn—the person in charge of Horn Design and Engineerin.Horn Design and Engineering is a famous enterprise of industrial design and product development, gaining endless awards like Red Dot Design Award, IF Design Award and Germany Design Award. Based on Dresden Germany, Horn Design and Engineering has once designed one of the best selling office chairs for the giant office chair enterprises.

The design of the contemporary office chair is to think for the customer down to earth, to understand their needs and then try the best to design a chair with more than basic functions.

In the ARICO design process, the worthiest concern is the design contradictoriness. It needs simple and neat lines as well as mutiple functions. Our designer simplifies the spring system so as to reduce the size of mechanism.